Fragment Gaggenau Installation, Wigmore Street

Gaggenau showroon on Wigmore Street in London by Inclume Architects

Architectural window installation for the Gaggenau Showroom on Wigmore Street, London.

The installation represents the craftsmanship that Gaggenau has pursued since its founding as a hammer mill and nail forge, in 1683. It is an abstract interpretation of the story of the brand: ‘It began with a spark.’

Taking advantage of the constraints presented by the medium of paper, the polygon forms can be interpreted as fragments of Gaggenau appliances, emerging at the centre like sparks from a furnace and forming a conceptual representation of an appliance towards the more ordered edges. The paper gives the piece tactility and texture, much like the handcrafted nature of working with metals. The 3D appearance of the installation provides great complexity and intrigue; the grid-like system of hanging elements suspends the paper elements to form an ethereal mirage of fragments in space and time and includes several forged nails across varying focal points of the window.

The colours reflect the history of the Gaggenau brand, with the black signifying the roots of the brand at the edge of the Black Forest in Germany, and the orange representing the roaring fires of the furnaces used to craft the appliances.

The installation took over 400 hours to build, making close to 4,500 pieces of distinct paper size forms which have been suspended on a 8 by 40 grid of 3 meter translucent wires.

The collaboration was facilitated via the London Festival of Architecture and paper supplied by G F Smith.

More about the installation can be seen here at Gaggenau and London Festival of Architecture.

Array of colours against the reflection of the shop window on Wigmore Street
Paper origami colours of black, grey and orange
Detail of suspended Gaggenau nail
Visitors looking inside the window at the art display
Front entrance to Gaggenau shopfront on Wigmore Street, London
Orange origami suspended forms
Architects window display around the corner from Oxford Street
Architects window display for the London Festival of Architecture
Gaggenau shopfront with timber window, stone columns and iron railings
Full internal view of architects window installation
London Festival of Architecture proposal by Inclume Architects
Interior design of shop
Shadows of light cast on the floor
Timber detail around Gaggenau window display
People walking past window
Underside of artwork with black timber battens
Shadow backdrop against timber frame
Interior contemporary kitchen design with grey finishes
Brick and stone street elevation of Wigmore Street close to Oxford Street, London
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